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Marketing Analyst

Company name
Law360

Location
New York City, NY

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Law360, a LexisNexis company,

is a one-stop source for legal news and in-depth analysis, with up-to-the-minute coverage of litigation, regulation and enforcement, legislation, executive orders, administrative hearings, corporate deal-making, and more across dozens of practice areas, industries, and jurisdictions.

Founded in 2004 and acquired by LexisNexis in 2012, Law360

blends cutting-edge technology and journalistic expertise to deliver the intelligence legal and business professionals need. Our subscribers include top law firms, Fortune 1000 companies, and key government agencies across the U.S. and around the globe, and we’re one of the fastest-growing news organizations in the world.

We are currently seeking a talented Marketing Assistant

to join our Marketing Research & Analysis (MRA) team. The Marketing Assistant is an entry-level team member who contributes to our efforts to discover new prospects, build marketing campaigns, and generate sales leads.

The Marketing Assistant

is expected to have or quickly develop an understanding of the legal landscape, Law360’s

core market segments, and Law360

as a product. Under direct supervision of the Associate Director, Marketing Services

, this position assists with prospect discovery, lead generation, and research and analysis to ensure the quality, accuracy, and completeness of our marketing data. This includes using internal and external information sources to identify organizations and individuals to target, collecting data to support marketing and sales efforts, and maintaining our prospect database.

Basic Responsibilities

Understand the business, research and marketing strategies, and the unique differences of Law360 products and services

Prospect discovery: research information sources to expand Law360 prospect base

Identify potential organizations to market Law360 products and services (B2B)

Consult various data sources for relevant contacts at each organization

Evaluate prospective clients based on professional demographics to support direct marketing campaigns

Perform ongoing maintenance of prospecting database to ensure quality, accuracy and completeness

Assist with research, sizing, and analysis of current and potential markets and products

Gather metrics to support MRA team with monitoring the progress and measuring the effectiveness of marketing programs

Contribute to other lead generation and customer acquisition activities, such as sales enablement, competitive intelligence, and trade shows and events

Develop constructive and cooperative working relationships with others, and maintain them over time

Job Requirements

Required Experience/Skills

B.A./B.S. in Marketing, Business, or related field

Strong working proficiency in computer applications including Google Apps and Microsoft Office Suite (strong Excel skills a plus)

Strong analytical, problem-solving, and critical-thinking skills and abilities

Ability to demonstrate flexibility by adapting to changing needs based on business and market demands

Strong teamwork and communications skills; be able to talk and listen well

Preferred Experience/Skills

Up to 2 years of Marketing or Market Research experience

Experience with B2B marketing, prospect discovery, and lead generation

Strong project management skills; organized, extremely high attention to detail, able to manage multiple time-sensitive projects

An interest or experience in the legal market

Law360, published by Portfolio Media Inc., is headquartered in Chelsea, NYC.

We offer a casual and flexible work environment, comprehensive benefits (including medical, dental, generous paid time off, 401(k), FSA, tuition reimbursement, and a pre-tax commuter program), and a competitive salary.

Portfolio Media, Inc., is an Equal Opportunity Employer.

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Company info

Law360

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