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Job Details

Content Attorney / Market Analyst

Company name
Zywave Inc.

Milwaukee, WI

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Drive all major phases of the Product Management framework as it pertains to Zywave’s commercial insurance software product's (Broker Briefcase P&C, MyWave Connect) content development.

Analyze our commercial insurance (P&C) prospect, customer, and customer’s client’s business needs and translate those into articles, compositions, and modules to be included into one or more of Zywave’s saleable web products.

Analyze the commercial insurance/risk/safety content competitive landscape, and help define/refine Zywave’s distinctive competence and competitive advantage and ensure that all new content development furthers our position in the marketplace.

Analyze, communicate, and make content recommendations stemming from our study of the competitive landscape.

Build business requirements and use-case scenarios for new and revised content and content modules.

Assist in the market positioning of new content and content modules relative to the commercial insurance market.

Align new content and content-related modules to the business goals, objectives and strategies of Zywave’s product portfolio.

Work with our content development function both internally and externally to assure the high-quality execution of our content roadmaps.

Help make Zywave, Inc. the best in our business.

What You Will Do

Evaluate the commercial insurance business needs, define and document specifications to result in articles and compositions to be included in Zywave’s web products.

Outline content needs by researching, evaluating, categorizing, and prioritizing content for Internet applications. Analyze and report on content utilization and refine content needs accordingly.

Interview customers, prospects, and end-users to better understand their business needs from a marketing and content perspective.

Independently research industry publications to make recommendations and build out future content.

Keep sales and other customer facing departments within Zywave up to date on BBPC content and commercial market trends.

Participate in a cross-functional team to proactively analyze content needs as well as evaluate competition in this product space.

Work with product management and content writing teams to prioritize specifications and execute analysis required for functionality changes involving content within the product.

Assign the writing original content, feature articles, and newsletters on a variety of subjects related to commercial insurance, risk mitigation and safety. Act as commercial insurance subject matter expert in the review of commercial insurance content.

Work with writing team to ensure that product content remains timely and accurate.

Assist with responding to partner inquiries related to product content as necessary.

Participate in professional organizations and maintain current knowledge of financial marketplace trends and legislative actions that may have implications for research and evaluation.

Organize and refresh website content.

Perform other tasks on projects as needed/assigned by management.

What You Should Have

Bachelor’s degree with at least two years of practical work experience. Experience in commercial insurance, worker’s compensation, risk mitigation, and employee safety required. Juris Doctor degree with experience in worker’s compensation and OSHA a plus.

Ability to understand our products, customers and partners needs in the property and casualty environment.

Strong general computer skills, including intermediate knowledge of Microsoft Office business software (Word, PowerPoint, and Excel) and Internet Usage.

Solid, demonstrated written communication skills required, with an ability to create reader-friendly documents.

Ability to manage multiple projects with tight deadlines.

Excellent team, oral communications and interpersonal skills.

Other desirable qualities/experience include: prior commercial insurance work experience, motivated by results, strong organizational skills, comfortable working in a fast paced environment, consistently practices active listening, and ability to work independently and within groups, comfortable dealing with adversity and ambiguity.

Some travel may be necessary.

Company info

Zywave Inc.
Website :

Company Profile
Since 1995, Zywave has used its industry expertise and technology ingenuity to create software-enabled solutions that are the technology of choice of more than 6,000 insurance and financial firms around the world.

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