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Job Details

Brand Marketing and Advertising - Analytics Consultant

Location
Burbank, CA

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This role is an Analytics position.

In support of KP advertising marketing performance, the Analytics Consultant utilizes consumer shopping behavior insights data obtained from various marketing campaigns and market research.

Focus areas include: Marketing Performance Reporting, KPI metrics, Brand Advertising, Media Strategy Analytics, Consumer targeting and segmentation. Provides support to Senior Leadership to help guide strategic & tactical decisions.

Preferred:

  • 5 hands on experience analyzing marketing, economics & business data, including reporting, segmentation, predictive modeling, and testing

  • 5 years of experience of independently analyzing large and complex data sets applying sound statistical principal and concepts

  • Skilled in SAS and/or R, SQL, Tableau, and other databases/analytics tools. Must know how to manipulate, to extract, analyze, and report data

    Essential Functions:
  • Perform in-depth, high level analyses on selected research projects.
  • Participate in and design more complex market research projects.
  • Design an analysis plan to address key business issues.
  • Effectively communicate market research findings.
  • Identify new methodologies and trends in market research and their application.
  • Develop and evaluate RFP's from vendors and support the selection of vendors.
  • Manage day to day issues with NMR vendors.
  • Perform moderate to complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc).
  • Sort through alternative hypotheses & causal factors.

    Basic Qualifications:
    Experience
  • N/A
    Education
  • Bachelor's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methodsAND four (4) years of related experience OR a master's / doctorate degreeAND two (2) years of related experience.
    License, Certification, Registration
  • N/A


    Additional Requirements:
  • Requires knowledge of survey research techniques and/or statistical methods.
  • Excellent analytic, problem-solving, quantitative, and qualitative skills, including sampling methodologies and statistics.
  • Good understanding of and ability to think through causal relationships.
  • Must be able to work in a Labor/Management Partnership environment.


    Preferred Qualifications:
  • Minimum five (5) years of related experience with a master's degree preferred.
  • Experience in both research and business operations preferred.
  • Master's degree preferred.
  • Knowledge of health care industry dynamics and trends preferred.


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