Market Research and Consumer Insights Sr. Manager

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Market Research and Consumer Insights Sr. Manager - Platform Revenue Group
Located in Santa Monica, CA.
The Platform Revenue Group is looking for an analytical, but yet creative, Market Research and Consumer Insights Sr. Manager who is ready to drive a successful business and support a key role in our advertising and marketing strategies. This individual will operate Demand Media’s data management platform (Krux), conduct research or brand studies, and deliver relevant, fact-based visitor insights to develop advertising programs and actionable campaign optimizations.
Responsibilities:
Compile, analyze, and package new audience segments for general pre-sales insights, campaign optimization and post-campaign reporting
Conduct research studies, setting KPI’s and synthesizing results into actionable materials or products
Maintain and execute project plan for scaling Demand Media’s data management platform
Develop marketing materials for brands and advertisers showcasing your amazing insights
Maintain and grow relationships with data providers and DMP’s
Build, operate, and train team members on audience optimization and campaign insight best practices
Attend client meetings, evangelize product, and integration capabilities
Qualifications:
BA / BS degree and 2-4 years of relevant or related experience
Proficient in data analytics and passionate about overlap analysis, segment performance analysis, cohorts, and building models of trending data to inform other key parts of the business
Direct data management or consumer research experience
Strong project management skills, but the ability to execute quickly, learn, and iterate
Able to build and translate data into compelling and actionable offerings
Team player, ability to work with co-workers, internal and external stakeholders
Proficient in Excel and PowerPoint
Ability to thrive in a fast moving, startup environment
About Us:
Demand Media (NYSE:DMD) informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 100 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Join the company that is shaping the future of media – how it’s created, consumed and shared!
Agency Disclosure:
If the Demand Media Human Resources department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Demand Media does not have a signed Agency Agreement active, Demand Media will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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