Apple & Associates, Inc.
60,000 - $80,000
Our client is a large manufacturer of plastic fluid handling products used in many industries--they have an immediate need for a market research analyst.
Performs independent research and gathers statistically significant data to help client market its products and services, in support of the development of strategies and tactics to improve Company competitiveness and to accelerate financial growth.
Involved data includes customer, distributor and dealer demographics, preferences, pricing and purchasing habits, as well as relevant data about identified competitors, market and economic conditions and applicable laws, Codes and regulations. Data is collected using a variety of methods, including interviews, questionnaires, Internet sources, focus groups, databases, published literature and from social media. The Market Research Analyst analyzes quantitative and qualitative data utilizing using statistical techniques and software and to interpret/extrapolate to assess current situations, monitor trends, or forecast expected outcomes. The analyzed data is distilled into clear, concise, accurate and understandable information for discussion and presentation to internal and external personnel, as required.
Essential Duties and Responsibilities
Collects complex data on end user and intermediate customers, competitors and marketplace conditions and consolidate the resulting information into actionable items, reports, and presentations
A critically important aspect of this role is the identification, collection, and analysis of data to support business case proposals for the development of new and improved products or the rationalization of existing products
Understands business objectives to determine relevant data to be collected
Catalogues findings to internal databases for future reference and use
Analyzes key competitors’ market offerings, pricing/business models, sales volumes, trending metrics and customer base composition
Interfaces with third party information providers, if required
Remains fully informed of general market and economic trends and apply derived information to assist LASCO leadership in the formulation of short and long-term business planning
Monitors and forecasts sales trends
Measures the effectiveness of marketing programs and strategies
Catalogues applicable Codes, laws regulations and Patents
Performs other related duties as assigned
Ability to multi-task
Strong communication and presentation skills
Deep understanding of commercially available statistical and data analyses software (i.e., SPSS, SAS, Tableau or similar), databases and MS Office tools
Knowledge of Internet search engines, Web analytics, and social media
Working knowledge of data collection methods (polls, focus groups, surveys, etc.)
Working knowledge of data warehousing and data mining
Education and/or Experience
BS degree in Statistics, Marketing or related field
5+ years’ experience in similar role
Relevant experience in the building trades’ industry and specifically the irrigation industry is strongly preferred
Ability to read, write and converse at a professional level in the English language.
Algebra and Integral Calculus
Descriptive and inferential statistics
Exceptional analytical and critical thinking skills
At Apple & Associates, we understand that relationships are what make us stand apart. Whether you are a client or a candidate, you are an extension of the Apple & Associates’ family. Many of our recruiters have been with the company since its earliest days. They take great pride in the relationships they build; always emphasizing high standards, ethics and quality service. Our President, Debi Apple started her recruiting career in Aiken, South Carolina. She quickly became a top producer and leading authority in recruiting for the medical device, pharmaceutical and consumer product industries. Her passion and drive led her to open Apple & Associates in 1993. Under her leadership, Apple & Associates has grown to be one of the leading recruiting firms in these industries. Our company is proud to represent two of the largest medical device and pharmaceutical companies in the U.S., Covidien (formerly known as Tyco Healthcare) and our first and longtime client, Becton Dickinson. Now headquartered in Chapin, South Carolina, Apple & Associates has offices from coast to coast, offering regional recruiting expertise throughout the U.S. and Latin America. Our searches and permanent placements represent all levels, from CEO to staff level positions.