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Market Research Lead

Location
Pittsburgh, PA

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u003Cdivu003Eu003Cstrongu003EPosition Overviewu003C/strongu003Eu003C/divu003Eu003Cdivu003Eu003Cbru003EAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. As a(n) Market Research Lead within PNC's Insights and Market Dynamics organization, you will be based in Pittsburgh, PA.u003Cbru003Eu003Cbru003ESkills needed:u003Cul dir=\u0026quot;ltr\u0026quot;u003Eu003Cliu003E Some marketing research experience including a good knowledge of methodologies and statistical relevance.u003C/liu003Eu003Cliu003E Ability to present insights and tell a story using data is a plus.u003C/liu003Eu003Cliu003E Ability to manage projects with internal clients as well as with third party partners.u003C/liu003Eu003C/ulu003Eu003C/divu003Eu003Cdivu003Eu003Cstrongu003EJob Profileu003C/strongu003Eu003C/divu003Eu003Cdivu003Eu003Cbru003Eu003Culu003Eu003Cliu003EDesigns and manages marketing research and competitive intelligence projects that use employee, competitor, customer, product, prospect, and market data.u003C/liu003Eu003Cliu003EDesigns and manages research projects as well as manages vendor relationships.u003C/liu003Eu003Cliu003EDevelops and delivers communication of research insights.u003C/liu003Eu003Cliu003EManages projects and the integration of research insight into business processes.u003C/liu003Eu003Cliu003EMaintains partnerships and alignment with business managers, developing professional and trusted relationships with managers across the organization.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003C/pu003Eu003Cpu003Eu003C/pu003Eu003C/divu003Eu003Cdivu003Eu003Cstrongu003ECore Competenciesu003C/strongu003Eu003C/divu003Eu003Cdivu003Eu003Cbru003Eu003Cpu003Eu003Cstrongu003ECustomer Focus - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003EManages Risk - Working Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EAssesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003C/pu003Eu003C/divu003Eu003Cdivu003Eu003Cstrongu003EJob Specific Competenciesu003C/strongu003Eu003C/divu003Eu003Cdivu003Eu003Cbru003Eu003Cpu003Eu003Cstrongu003ECustomer Experience Management. - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EImplements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003EBusiness Markets - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003EBusiness Analytics - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003EBusiness Statistics - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of the tools, processes, and practices that describe business results in measurable scales; ability to use this knowledge and data to assist in making business decisions.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003EProduct Development Best Practices - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003ECompetitive Environment - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003EMARKETING CHANNELS - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003EMarket Research - Extensive Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EKnowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs.u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003C/pu003Eu003C/divu003Eu003Cdivu003Eu003Cstrongu003ERequired Education and Experienceu003C/strongu003Eu003C/divu003Eu003Cdivu003Eu003Cbru003ERoles at this level typically require a university / college degree, with 3 years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.u003C/divu003Eu003Cdivu003Eu003Cstrongu003EEEO Statementu003C/strongu003Eu003C/divu003Eu003Cdivu003EPNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by lawu003C/divu003Eu003Cdivu003EVEVRAA Federal Contractoru003C/divu003Eu003Cdivu003EWe Request Priority Protected Veteran and Disabled Referrals for all of our locationsu003C/divu003Eu003Cimg src=****

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