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Job Details

Sr. Media Buyer Sr. Market Research Analyst

Company name
Pearson plc

Location
Orlando, FL

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Sr. Media Buyer (Sr. Market Research Analyst)','1807329','!*!At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.Summary

The Sr. Media Buyer is responsible for

defining the market opportunities, strategies, plans and tactics to drive

results for our academic partners. The Sr. Media Buyer serves as a thought

leader and will be informed about media trends, best practices and the

advancement of digital placements. He or she may be allocated to focus on a

particular component of the marketing life cycle and or channel. This is senior- level position which

requires expert knowledge and little to no instruction.

 

General Responsibilities

Responsibilities are applicable based on the position

focus/channel

Lead the analysis and development of

strategies for new and potential product/services, markets, and advertising

opportunities.Understand current/prospective consumer

data, competitors and marketing/channel sources and provide insights for

partner promotion.Manage digital marketing strategies to

deliver conversions on Pearson-owned web properties.Provide strategic recommendations to

optimize marketing and advertising channels to drive campaign results and

exceed defined objectives.Identify and present new/innovative

opportunities to drive digital ROI.Collaborate with Account Management and

Media & Analytics leadership to conceptualize, and manage campaign strategy

and effectiveness.Present media campaign findings to both

internal leadership and external Academic partners.Provide World Class Marketing Client

Service Management by creating synergies with our internal teams & Academic

Partners which empower us to exceed our objectives.Manage relationships with various

vendors, working closely to optimize budget and drive performance.Deliver on-going and in-depth data

analysis to spot trends/shifts in the media landscape and leverage

opportunities to improve performance and ROI.Collaborate across channels with other

teams to provide partner with a holistic view of their digital footprint and

better understanding of how each media channel interacts with each other.Participate in partner meetings to

discuss account performance, interpretation of data, and actionable plans based

on findings.Oversee channel(s) budget and

performance including forecasting and reporting.

','Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.','','','','!*! 

General Qualifications

4-year

degree from an accredited institution in Marketing or equivalent

discipline OR appropriate combination of experience and education.Minimum

5 years’ experience with media buying in the areas of

Digital, Television, Radio, and Outdoor. Requires

expert level experience in the following areas:Experience

with media plan research, development and implementation.Experience

booking media, developing po’s, cancellations, media change requests etc

while hitting .stated campaign objectives.Strong negotiating skills.Experience with the

development, management, analysis, reporting and forecasting of media

campaigns.Experience with web

analytics platforms.

Supervisory Responsibilities

NONE.','US-FL-Orlando','','2101 Park Center Drive','Suite 250','Orlando','32835','Marketing','North America','Regular Employee','Standard','Individual Contributor','Day Job','Yes, 25 % of the Time','May 16, 2018','Ongoing','Full-time Regular','Full-time Regular','Sr. Media Buyer (Sr. Market Research Analyst)

Company info

Pearson plc
Website : http://www.pearson.com/

Company Profile
Welcome to Pearson. Around a decade ago, we set out to make this a learning company. (We said, a little too immodestly for my liking, that we wanted to become the world’s leading learning company). We’ve made some progress along the way. But whatever we’ve accomplished, we recognize the wisdom in Alexander Pope’s observation. We can’t stop at a little; there is so much more to do. Tens of millions of students still don’t even have the chance to go to school. Many more fall behind or drop out of education completely, as adults languish without the skills to realize their dreams.

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