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Qualitative Consumer Researcher

Company name
About Staffing Operations

Location
Framingham, MA

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Framingham, Massachusetts

Salary:

Open

Type:

Full Time - Experienced

Category:

Marketing: Other

At Bose, we are passionate about helping people reach their fullest human potential so they can feel more, do more, and be more. Join us in celebrating our successes. We are looking for a highly-motivated individual to join our Consumer & Market Insights (CMI) team in the Consumer Electronic Division. They should be interested in applying their skills in a fast-paced, dynamic learning environment. The Consumer & Market Insights (CMI) group studies current and potential customers and markets to deliver targeted insight that supports decisive action and effective strategic thinking.? Within CMI, the Qualitative Consumer Insight team uses observational and interview-based methodologies -- in the field and online -- to uncover motivations and unarticulated needs. The insights from this team guide a range of business decisions, including whitespace opportunity identification, new product development, and communications. We are looking for a high-energy Qualitative Consumer Researcher who works equally well with research colleagues, marketing/sales staff, engineers, and executives. If you are our ideal candidate, you will apply your proven ethnographic and interview skills to better understand consumers’ motivations and unmet needs. You should have experience with in-situ observations, IDIs, and other qualitative techniques in a business environment. Key to your success will be your ability to marry creativity (seeing new questions, and finding ways to uncover the hitherto unknowable) with analytic skills (digging deeply to create clarity from ambiguity) and compelling story-telling (credibly conveying complex findings to a business audience). Your abundant self-motivation, intellectual curiosity and capacity to juggle conflicting priorities will be your best allies. You will collaborate with others in the Qualitative Consumer Insight team, CMI’s other research teams (quantitative researchers, market analysts, and competitive intelligence specialists), new product management, and advanced development teams to make recommendations about new business directions for Bose. The ideal candidate will have experience designing qualitative research in a consumer business organization, and deriving actionable insights from this research. Responsibilities: Conduct research to identify opportunities and answer key business questions. This will include developing a deep understanding of consumer behaviors, needs and motivations. Leverage a wide range of qualitative and ethnographic techniques, including in-depth interviews, in-situ observation, and small group discussions. Work closely with business and technology experts to understand business and technical concerns, constraints and opportunities. Requirements: 3 years of experience applying your qualitative/ethnographic skills to the solution of real-world business problems. Consumer products experience is highly desired. Excellent project management skills, attention to detail, and follow-through. Exceptional verbal and written communication skills, including the ability to communicate both conceptual and tactical concepts and write detailed research reports and other final deliverables. Bachelor’s degree (Master’s highly desired) in a relevant field, such as Anthropology, Psychology, Sociology, or HCI/Human Factors. Some background in quantitative methods, or at least experience collaborating with quantitative researchers, is desirable as well. Occasional travel (10-25%) Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.

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